What you wear matters, because behind every t-shirt is a story. At We Are Kind, ours begins with fabric. The goal? To make clothing that feels good, looks good, and does good. Every WAK tee is made from carefully chosen sustainable materials that protect the planet and support ethical production.
Let’s look closer at what makes our shirts kinder choices.
Organic Cotton
Conventional cotton is one of the most pesticide-intensive crops on earth. Organic cotton changes that story. Grown without toxic chemicals or synthetic fertilizers, it helps preserve soil health, uses up to 90% less water, and protects the people who grow it from harmful exposure.
By choosing organic cotton, we support cleaner ecosystems, safer working conditions, and softer, higher-quality fabrics that last longer.
TENCEL™ Modal
Made from sustainably sourced wood (usually beech trees), TENCEL™ Modal is a plant-based fiber that’s silky, breathable, and incredibly soft. Its production uses a closed-loop process, meaning over 99% of the water and solvents are reused instead of wasted.
It’s gentle on your skin and on the planet—making it one of our favorite materials for tees you’ll actually want to live in.
Recycled Polyester
We also use recycled polyester, created from post-consumer plastics like recycled bottles. Instead of adding waste to landfills, this fiber gives existing materials a new life. It saves energy, reduces dependence on virgin petroleum, and keeps plastic out of oceans and waterways.
When blended with natural fibers, recycled polyester adds durability and performance, helping your tee stay strong through every wash and adventure.
Why It Matters
Choosing better fabrics means more than comfort—it’s a choice for sustainability and fairness.
Every WAK tee supports lower water consumption, fewer carbon emissions, and safer working environments across the supply chain. It’s proof that style and ethics can go hand in hand.
We’re constantly learning, improving, and finding new ways to make kindness tangible in everything we create. Because fashion shouldn’t cost the earth, it should help heal it.
Feel-Good Fabric, Feel-Good Impact
Every We Are Kind purchase plants a tree, supports fair labor, and promotes sustainable materials that protect the environment.
→ Be part of this movement and wear kindness every day.
