Every Purchase Makes an Impact
Our promise: With every product you purchase, We Are Kind contributes to creating a better world. From planting trees to supporting reforestation projects and providing plant-based meals to those in need, your purchase helps drive meaningful change.
To date, we’ve proudly planted 3409 trees and supported impactful initiatives that care for people, animals, and the planet!
Sustainable kindness
Living in a world where kindness prevails is essential for meaningful coexistence.
Sustainable kindness means making mindful choices that respect all sentient life and nurture our shared home.
Let’s start with one simple yet transformative act: practicing kindness in our everyday lives.
Why Trees Matter
Trees are vital to life on Earth, playing a critical role in our environment and well-being. Beyond that, trees regulate temperatures, provide shade, and create habitats for wildlife.
They also offer key resources, including ingredients for medicines that save lives and sustain communities.
Trees are nature’s guardians, and by planting and protecting them, we ensure a healthier, greener future for all.
Why I started 'We are Kind'
"We Are Kind is a reflection of who I am and the values I live by. It’s rooted in a lifestyle that extends love and respect to all living beings and our planet.
For me, this means embracing a plant-based diet, giving back through volunteer work and donations, and making conscious choices in our daily lives.
As a graphic designer, I realized I could blend my passion for art and design with my desire to create meaningful change. That’s how We Are Kind came to life—a business model where people, animals, and the earth come first. By using sustainable materials and building a community of like-minded individuals, we’re taking this message of kindness to new heights.
This journey has been one of self-discovery, learning, and small but significant changes. I like to call it Sustainable Kindness—a way for us to coexist in harmony and be part of a kind, beautiful world.
I truly believe this is how we create the positive change our world so urgently needs."
Giovanni | Founder of We Are Kind
Our Commitment to the Sustainable Development Goals
The Sustainable Development Goals (SDGs) adopted by the United Nations address key aspects of social progress, environmental stewardship, and economic growth.
Through our business model, we actively support these specific SDGs: Life on Land, Responsible Consumption and Production, Zero Hunger, and Partnerships for the Goals—always prioritizing people, animals, and the planet.
Life on land
Giving back to the planet is one of our core values. Through partnerships with non-profits like Trees for the Future, we plant trees with every purchase you make, helping to restore ecosystems and support communities worldwide.
Responsible consumption and production
Our commitment to responsible consumption and production extends beyond manufacturing. We strive to conduct business in a socially responsible way, ensuring that all products are made under lawful, humane, and ethical conditions.
Zero hunger
Today, one out of every nine people in the world is malnourished—around 815 million people.
We are committed to addressing this issue by donating part of our proceeds to Food Yoga International, an organization dedicated to distributing plant-based meals to those in need.
Partnerships for the goals
Creating a community of change-makers is only possible through meaningful alliances and partnerships with organizations dedicated to solving social and environmental challenges.
Thanks to the non-profits we collaborate with, we ensure our efforts contribute to a healthier, more compassionate world.
