When you think of Black Friday, what comes to mind?
For many, it’s chaotic crowds, endless discounts, and a culture of overconsumption. While this shopping tradition is appealing for its deals, it also fosters waste, impulsive purchases, and a strain on the planet’s resources.
At We Are Kind, we wanted to take a different route—one that aligns with our mission of sustainability and kindness. This is why we embraced Green Friday, an alternative approach that celebrates conscious consumption and environmental impact during a season known for excess.
A Better Way to Celebrate the Season
Green Friday was born from the idea that we can participate in the holiday shopping season without compromising our values. Instead of encouraging purchases that people might not need, we promote thoughtful choices—purchases that contribute to meaningful change.
For every order placed on Green Friday, we plant trees to give back to the planet.
In previous years, this initiative has helped us offset the environmental impact of production and delivery while fostering a sense of purpose in every purchase. Customers don’t just buy; they become partners in reforestation and sustainability.
Supporting Mindful Consumption
Rather than rushing to slash prices in a frenzy of discounts, Green Friday is an invitation to slow down. By offering meaningful incentives—like planting trees or contributing to social causes—we encourage our community to shop intentionally. Every product is a choice to support sustainable practices and initiatives that matter, not just for today but for the future.
This approach resonates deeply with our mission at We Are Kind: to inspire kindness, community, and care for the environment. It also allows us to stand apart in a crowded retail season by offering an experience that reflects our brand’s heart.
Staying Relevant Without Compromising Values
While it’s tempting to avoid the Black Friday rush entirely, we understand the importance of being part of the conversation during this critical shopping period. Green Friday ensures we stay visible and relevant, but in a way that reinforces our commitment to sustainability.
By participating with purpose, we connect with customers who share our values. They, in turn, feel empowered knowing their purchases make a tangible difference—whether it’s planting trees or supporting ethical production.
As this year’s Green Friday approaches, we’re excited to expand on this initiative. Together, we can redefine what holiday shopping means, making it a season of kindness, impact, and conscious choices.
Let’s turn Green Friday into a tradition that inspires change!
