At 'We Are Kind', our mission has always been to spread kindness and create a positive impact through every product we offer. Our latest collection, Tierra Bonita, embodies this mission in a way that is deeply personal and meaningful to us. This collection is a tribute to the beauty, culture, and resilience of Venezuela—a place that holds a special place in our hearts.
Why Venezuela?
Because, for us, this beautiful country is not just a place on the map; it's home. It’s a land rich in natural wonders, vibrant traditions, and strong, passionate people. But beyond its breathtaking landscapes and cultural treasures, Venezuela is also a nation that has faced significant challenges in recent years. Despite these hardships, the spirit of the Venezuelan people remains unbroken—an embodiment of resilience and hope.
Through the Tierra Bonita collection, we wanted to create something that reflects the essence of Venezuela while staying true to our core values as a kindness-driven brand. Each design is a celebration of the country’s natural beauty, its rich cultural heritage, and the indomitable spirit of its people. From the vibrant colors to the symbolic illustrations, every element of this collection tells a story of a land that is as diverse as it is beautiful.
But of course we couldn't stop here. As a brand promise, this idea is a good excuse for us to keep giving back. A portion of the proceeds from every sale in this collection will be donated to support initiatives that provide much-needed assistance to communities in Venezuela. With your purchase, not only are you wearing a piece of Venezuela’s beauty but also helping to make a difference in the lives of those who need it most.
We believe that kindness knows no borders. With Tierra Bonita, we’re connecting our mission to spread kindness with the enduring spirit of the Venezuelan people, creating a collection that is both meaningful and impactful.
Thank you for joining us on this journey.
-
Pre-order your Venezuela Floral and Corazón Tricolor t-shirts before September 15th, or get your stickers available for immediate shipping.
