Picture this: you buy a t-shirt you love, and somewhere across the world, a farmer plants a tree because of it. That tree grows, nourishes the soil, provides shade, captures carbon, and supports a family’s livelihood. Suddenly, your simple choice to shop has created ripples of impact far beyond your closet.
At We Are Kind, this isn’t just an idea, it’s our way of doing business. For every single purchase, we plant a tree in partnership with Trees for the Future, a nonprofit working to end hunger and poverty through regenerative farming and reforestation.
Why Trees?
Trees are nature’s quiet heroes. They restore degraded land, bring biodiversity back to life, and provide long-term food security. For farming families, planting trees isn’t just about shade, it’s about survival. Trees for the Future helps communities around the world rebuild their land through Forest Gardens, a system that provides food, income, and environmental resilience.
By planting trees with every purchase, you’re not just offsetting carbon but you’re actively investing in people and the planet.
How It Works
The process is simple, but the impact is powerful:
1. You shop at WAK: Whether it’s a t-shirt, tote bag, pin, or sticker, your purchase matters.
2. We plant a tree: Through Trees for the Future, your contribution goes directly toward supporting farming families and restoring ecosystems.
3. Communities thrive: Families gain food security, children grow up with more opportunities, and entire regions begin to heal from deforestation.
It’s proof that kindness and sustainability can go hand in hand.
The Bigger Picture
Burnout, climate anxiety, and a sense of helplessness are real. Sometimes it feels like one person can’t possibly make a difference. But here’s the truth:
Change begins in small, consistent actions. A single tree may not save the planet, but millions of them can. And millions start with one.
When you choose WAK, you’re part of that chain reaction. Together, we’ve already helped plant thousands of trees. With your support, we can grow that into millions.
Why We Do It
We believe shopping should never just be about “stuff.” It should be about meaning. That’s why every design we create carries a story of kindness—for people, for animals, for the planet. Planting trees is our way of turning everyday purchases into lasting impact.
Because kindness isn’t only about how we treat one another, it’s also about the legacy we leave behind.
Ready to Plant Your Tree?
Every product at We Are Kind plants a tree. Simple as that. Whether you’re adding a new t-shirt to your wardrobe, a tote bag for your groceries, or a sticker to your laptop, your choice makes the earth greener and communities stronger.
